Features vs. benefits: the on-going marketing connundrum.
Many of us market ourselves, our services, products, etc. from the features perspective. That doesn't excite people too much.
What is the difference between a feature and a benefit? Do your homework!
I used to work for the QVC Network. Where ever we were in the company, there always was a monitor on featuring the channel. All day, everyday I received a lesson in comparing features and benefits of a product. I recommend you tune into Lisa Robertson or Rick Domeier and listen to their dialogue. I learned so much from a marketing perspective when I did.
Then ask yourself these questions about your seminar: What are the end results after attending your seminar? What will your audience be able to do better than they ever have before? How will they feel after mastering the techniques you've taught? That's marketing from the benefits perspective. The end result is always in mind!
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